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Enter Late and Dominate

Mezick's Theorem [13] states that you should ``Enter late and dominate''. As the saying goes ``You can tell the pioneers. They are the ones with the arrows in their backs.'' Large companies know this. Watch what Microsoft does. It lets a new company break a new market. Microsoft partners with the new company, promising that the new company will be their ``go to market'' company, the ``point of the spear.'' Microsoft promises cash (in small increments) so the small, successful company can get bank loans and grow quickly. If the product succeeds Microsoft withdraws the money, keeps the technology gained thru the partner contract, integrates the technology into Windows, and lets the small company fail. No risks, a prepared market, and a big upside gain.

(Doublespace story)
(Sendo story) [21]


root 2004-02-10